The local producer stalls used to be based behind the Kyle Centre where they missed most of the town's custom.

But after years of fighting for a more prominent position, common sense has prevailed and they saw a roaring trade during their first Saturday appearance.

Ayrshire Farmers’ Market director Thomson McKenzie said: “It is absolutely excellent. There was a much increased footfall on July 4.

“The market is now part of the town rather than being hidden away. Despite running for 15 years a lot of folk never knew about it.

“This move brings us into line with the likes of Paisley where we are situated in the middle of the town.” The bottom of the High Street has been losing shops so the market brings a distraction from the empty stores.

There are 10 stalls offering eggs, meat and vegetables from the area.

Ayrshire Food Network chair Howard Wilkinson said: “From our perspective it is really great that the relocation has been achieved. Now more people will be able to discover the market.

“It is hoped we will now attract more producers in Ayr.” The only problem is sellers can’t park as easily and have to carry their goods away in trolleys at the end of the day.

Mr Wilkinson added: “Hopefully the higher levels of trade will outweigh the disadvantage. There has been a great turn-out and interest.” The former location behind the Kyle Centre, which acts as a short cut to the Arran Mall, is set to be completely remodelled under plans for a new multi-screen cinema.

The market was initially based behind Marks & Spencer before taking up the site behind the shopping mall.

The traders visit during the first Saturday of every month.