AN AYR funeral directors has become Dementia Friendly to help reduce the stigma surrounding the illness.

Fosters Family Funeral Directors has announced its commitment to becoming officially Dementia Friendly in 2020.

Staff at the branch at Burns Statue Square have will now display Dementia Friends badges on their uniforms as part of a new partnership with Alzheimer Scotland.

It will form part of an initiative from Scotland’s dementia charity aims to raise awareness of the illness, offering people the chance to learn about what it’s like to live with dementia and to turn that understanding into action.

Terry Buchan, area manager at Fosters Family Funeral Directors, said: “We have many touchpoints with our customers, from supporting people taking out funeral plans and creating Wills, to taking calls from those looking to begin making funeral arrangements for their loved ones.We strive to communicate thoughtfully and sensitively with all of our customers, but we recognise customers with dementia may have different needs, particularly in the event of someone’s passing – and we are committed to ensuring we provide them with the first class care they deserve.”

Over 90,000 people are living with dementia in Scotland, Fosters will ensure staff across all 18 parlours and head office become Dementia Friends. An initial Dementia Friends information session was held at Fosters Head Office with more to follow.

Anne McWhinnie, Dementia Friends Programme Manager from Alzheimer Scotland, said:

“Stepping forward to have all of staff take part in our Dementia Friends programme is a positive step towards helping to increase awareness and addressing the stigma often experienced by those living with the illness.”